DIY Value: Taco Bell Calls Out Competitors and Puts Fans Over Fame in Newest Campaign
February 3, 2021 · ·
The brand’s new $5 Build Your Own Cravings Box breaks industry patterns and celebrates its fans with an incredible value bundle available across its digital platforms
Irvine, CA (
Restaurant News Release) Take a boring burger bundle, add a celebrity in the mix, put it online and you’ve got the perfect recipe for, well, eating someone else’s favorites. Taco Bell wonders, why not just Eat Like You? Your favorites. All together. For just $5 . Rewarding their most passionate fans first, the new Build Your Own Cravings Box will be available exclusively to