How to optimize with AI to improve the customer experience
When it comes to AI integration, brands and marketers have come a long way. From programmatic buys to email optimization, and data analysis, brands are using AI to simplify how they communicate with consumers, but there is still room to grow. According to one expert, the next frontier is AI will be the digital experience.
Kristina: What trends are you watching in AI currently?
Mary Schneeberger, Marketing Experience Practice Lead, Avionos: One trend I m currently watching is responsible AI. There has been a complete transformation in how we protect sensitive customer data and leverage AI to drive automation, intelligence and efficiencies in business. When companies use AI to support business decisions using sensitive data, it s important they govern their AI processes to ensure their algorithms are making accurate, bias-free decisions while protecting customer privacy. Mitigating risks from AI-driven decisions will become