CX Newsbyte: Traject Acquires Loomy, Walmart Debuts Demand-Side Platform and More CX News
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Avionos Appoints Chris Hauca and Joe Harouni to Accelerate Digital Commerce Solutions and Drive Innovation
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Agile content management systems, or Agile CMS, support a move away from traditional page-centric or web-centric experiences to âsomething that fits the customer lifecycle better.â The software enables technicians and creatives to work together collaboratively and supports omnichannel delivery.
Forrester analyst Nick Barber shared those thoughts in an interview with CMSWire about the software category he and colleagues analyzed in their Forrester Wave: Agile Content Management Systems, Q1 2021 published in February.
âItâs something that s able to allow both techies and creatives to work collaboratively on something versus headless CMS, which very much appeals to the techies. But you haves the creatives saying, âWhere did my tools go?ââ Barber told CMSWire. âAnd previous iterations of CMS or Web CMS, or whatever you want to call it, was maybe focused on the creatives but not the techies. So we think with Agile CMS, the p
How to optimize with AI to improve the customer experience
When it comes to AI integration, brands and marketers have come a long way. From programmatic buys to email optimization, and data analysis, brands are using AI to simplify how they communicate with consumers, but there is still room to grow. According to one expert, the next frontier is AI will be the digital experience.
Kristina: What trends are you watching in AI currently?
Mary Schneeberger, Marketing Experience Practice Lead, Avionos: One trend I m currently watching is responsible AI. There has been a complete transformation in how we protect sensitive customer data and leverage AI to drive automation, intelligence and efficiencies in business. When companies use AI to support business decisions using sensitive data, it s important they govern their AI processes to ensure their algorithms are making accurate, bias-free decisions while protecting customer privacy. Mitigating risks from AI-driven decisions will become