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EMU Undergraduate Research Stimulus Awards to support students partnering with faculty members in scholarly research
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Energizing hair follicles with SantEnergy, to fight hair loss at the root
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While burning herbs for their smoke a practice commonly known today as smudging may seem like a new-age trend, the ritual actually originated centuries ago, with Indigenous People in North America. This ritual features all four elements: water, Earth, fire, and air, explains Reiki master and Moodrie founder Jessie Quinn. In traditional practices, a shell is used to represent water, the dried herbs (in Indigenous ceremonies, it consists of four sacred plants: sweetgrass, sage, tobacco, and cedar) represent Earth, the fire is represented when the herbs are lit, and the smoke that comes after the fire represents air. Additionally, Quinn says that an eagle feather is used to waft the smoke over a person or space.
Mibelle Biochemistry believes the scalp health trend is ‘here to stay’ and will become even more specialised, with the Swiss firm predicting that Asian consumers will continue to prioritise holistic health and wellness.
This health-centric approach to personal care is accelerating the existing scalp care trend, which according to the company, began in Japan a decade ago.
Since then, dedicated scalp care products like serums and exfoliators have hit the market, reinforcing the scalp care as part of the hair care routine.
The driving force behind this market trend was the increasing demand for scalp care in APAC countries. According to a Mintel report, 47% of Chinese consumers a healthy scalp is an essential to healthy hair.
The Swiss based manufacturer of botanical active ingredients has introduced SantEnergy in the cosmetic market.
According to Mibelle Biochemistry, SantEnergy optimally protects the hair from internal and external damages, delays the aging of the hair follicle and increases the hair growth as well as the hair density. “The hair appears abundant and invigorated,” claims the company.
This polyphenol-rich extract is sustainably obtained by wild harvesting from the aerial parts of the Yerba Santa.
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