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How to make use of ASMR in beauty
01-Feb-2021 Last updated on
By Angelia Teo
There is a tribe of video creators who destroy makeup in the name of relaxation. This is ASMR - the online video genre that is a modern-day phenomenon in the attention economy.
At Mintel, we are excited about the prospect ASMR will bring to the beauty marketer’s toolbox. The genre will allow us to create storytelling with resonance for the many soft benefits of beauty products from fragrance, texture and colour.
How did the Covid-19 pandemic change the Asia-Pacific beauty marketplace?
Premium Beauty Media - Source: Mintel
13 December 2020 Share:
In these uncertain times, Asia may appear as a bright spot - with China carrying the torch. However, the pandemic as deeply affected consumer behaviours in the entire area with a growing interest for sustainability and health, Mintel found.
Asia Pacific: Beauty and Personal Landscape has focused on the evolution of consumer trends in the region and market opportunities for brands. “
The beauty and personal care industry in Asia Pacific has taken a hard hit due to the COVID-19 pandemic. Consumer attitudes and behaviours have shifted as a result and the industry has faced unprecedented challenges, but also opportunities. Innovation is also flourishing in the sector,” said Angelia Teo, Research Manager, Mintel Beauty & Personal Care, Asia Pacific.