The market research firm has identified three key consumer trends set to impact the global beauty and personal care industry in 2023, with implications over the next 5+ years, namely: Beauty Rx, Evolved Self-Care, and New Rules of Engagement. The 2023 Global Beauty and Personal Care Trends report is the result of workshops comprised of Mintel’s team of beauty and personal care analysts around the world.
Looking ahead, Mintel has identified three upcoming trends in consumer behaviour,.
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Offering great products is now no longer enough for beauty brands to survive, according to Mintel. Consumers expect companies to have a real purpose and use their power to help engender genuine social change.
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