July 23, 2021 8:42
DDB’s ‘End Of Night’ campaign for McDonald’s has taken out Nine’s inaugural State of Originality competition, winning the prize of $1 million in advertising inventory across Nine’s assets.
The campaign ran in two versions across New South Wales and Queensland during State of Origin 2021, with OMD looking after media for the campaign.
Nine’s all-star judging panel, alongside the Australian public, voted to name the McDonald’s campaign the winner. Nine director of Powered, Liana Dubois, said: “My sincere congratulations go to McDonald’s and their agencies, DDB and OMD.
“They took up both the challenge and opportunity in State of Originality to produce some great work that showcases the power of original storytelling, beautifully executed and delivered within the right context.
July 15 2021, 8:39 am | BY Ricki Green | No Comments
Nine has unveiled a final selection of seven entries in its State of Originality competition and opened the public voting component, as the 2021 State of Origin series concluded this evening on the Gold Coast.
The final round of the competition, aimed at inspiring Australian marketers and creative agencies to come up with new creative executions, sees major brands Arnott’s, Isuzu, Officeworks, Rebel, Sportsbet, Stan and Warner Bros. entering for the chance to win the biggest prize in Australian advertising.
In total, 16 brands entered the competition, which was created by Nine’s marketing solutions division Powered and announced at last year’s Upfronts, with more than $1 million in advertising inventory up for grabs across Nine’s leading television, radio, digital and print assets.
CHEP hires Christian Hewitt as head of design
July 2, 2021 10:29
Following his appointment, Hewitt commenced the role immediately, starting yesterday, along with new CCO Gavin McLeod.
Hewitt has more than 15 year of experience in the creative and tech industries, “working at the intersection of design, storytelling and technology”, according to a statement.
Over the course of Hewitt’s career, he has worked at agencies including R/GA, Huge and For The People, working with clients such as Google, Apple, Nike, Beats, YouTube, Playstation, Lego, Electronic Arts and Red Bull.
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Christian Hewitt
Hewitt said: “I’m delighted to come on board and join such a talented team. I’m a big believer that design is a powerful agent of change. I’m excited to bring this thinking to such a breadth of opportunities, across a wide range of disciplines, for our clients at CHEP.”
Howatson + White adds Maurice Blackburn to client list
June 29, 2021 9:41
The remit includes strategy and creative, and is effective immediately.
The agency won the account after Maurice Blackburn ran a market tender to search for a strategic creative agency.
Caroline Ruddick, general manager marketing at Maurice Blackburn, said: “Howatson+White demonstrated they understood our purpose, our culture and our ambition. I am confident that working together we will further strengthen our brand as Australia’s #1 law firm. Having worked with Howie and Ant before, I trust their commitment as deep business partners and leaders in creative excellence. In addition, Howatson+White exceeded our criteria to partner with organisations that support gender equality in the workplace for both leadership and workforce participation. We couldn’t be happier to bring them on board as our agency of record.”
June 28 2021, 10:15 am | BY Ricki Green | No Comments
Nine has unveiled a new selection of entries in its State of Originality competition as part of Game 2 of this evening’s 2021 State of Origin series.
This round of the competition, created by Nine’s marketing solutions division Powered, sees major brands MenuLog, ResMed, Four N’ Twenty, Anaconda and BWS enter the origin-al creative competition for the biggest prize in Australian advertising.
Nine unveiled the competition at last year’s Upfronts with more than $1 million in advertising inventory up for grabs across Nine’s leading television, radio, digital and print assets.
The five campaigns to be announced as entries in the competition are: MenuLog for its campaign #OriginSnackdowns by McCann and UM; ResMed’s State of Origin Campaign 2021 by Magnum & Co and Taska Media; Four N Twenty’s campaign “We were there” by BWM Dentsu Melbourne and iProspect; Anaconda’s Fish of Origin by Anaconda, The Post