December 14 2020, 2:30 pm | BY Lynchy | 10 Comments
Clemenger BBDO, Melbourne has been named Campaign Brief Australian Advertising Agency of the Decade, after being consistently placed in the top 5 of Campaign Brief’s annual Hot + Cold Chart every year. During the decade Clems won the Campaign Brief Agency of the Year title five times: in 2011, 2012, 2013, 2015 and 2017.
Says Clemenger BBDO Melbourne creative chairman James McGrath: “As the only truly Creatively focussed platform in the country, CB AOTD is such a humbling and wonderful accolade.
“It’s Campaign Brief’s continuity and rigorous creative representation over the decade and beyond that makes a title like this so extraordinary.”
While Nunn isn’t interested in the ‘independents versus holding companies’ proposition – “I think it’s more about good businesses” – he’s watched the pool of indies expand and contract over the years.
“There’s not too much that has happened in this industry that I haven’t seen over the 18 years,” he says.
“There’s been a lot of independents come and go. Some sell out, people come back and all of a sudden there’s people in holding companies that leave the holding companies and start up their own independents and some work, some don’t work.”
There’s a big difference between those that work and those that don’t, according to Nunn: scale. He acknowledges that “getting scale in the media agency scene in Australia [as an independent] is extremely difficult”.