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Black Rifle Coffee Company Honors Service Members & First Responders on the Front Lines of Service
Ahead of Memorial Day, the Veteran-owned coffee company is highlighting public servants & donating more than $50k to organizations that support frontline workers
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SAN ANTONIO, May 5, 2021 /PRNewswire/ Black Rifle Coffee Company (BRCC), America s leading Veteran-owned and operated premium coffee company, has announced the launch of its second annual Front Lines of Service campaign, designed to honor first responders and support compassionate community service across the U.S.
Black Rifle Coffee Company
During the month of May, BRCC is rallying behind firefighters, first responders, law enforcement officers, active-duty military, medical workers, and other front line workers by spotlighting local heroes nominated by their own communities, donating coffee to keep the front lines caffeinated, and giving back to organizations
As he spent the summer fighting fires, Pike Hotshots firefighter Sol Griffith felt inspiration strike.
“With 2020 being such a historic wildfire year, with over nine and a half million acres burned, there are always injuries,” says Griffith, a Colorado Springs resident. “And unfortunately, we have deaths in fires, and the real question is how do you help or give back?”
The former Army wildland firefighter decided to take old materials used during firefighting to create something that could help raise money for the Eric Marsh Foundation, an Arizona-based nonprofit that helps assist the families of wildland firefighters killed in the line of duty and wildland firefighters with post-traumatic stress disorder.
Extraordinary photos of wildfires
In 2020, we witnessed firsthand the effects of climate change, as seen in the devastating wildfires that swept through parts of the world. In California alone, 8,100 wildfires ravaged the landscape, killing more than 30 people this year.
In areas of Australia, massive swaths of habitat were destroyed, killing more than 5,000 koalas and leading scientists to predict that the animals could be extinct by 2050 if the trend continues. According to reports, the Amazon rainforest in Brazil suffered the worst fires in a decade, and jaguars were found wandering and starving, their lungs black and paws burned to the bone.
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