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Illustrations by Ward Sutton NOW THAT THE BLOOM is off the WeWork rose and legions of napkin-sketch entrepreneurs face the prospect of launching a business without the comforts of on-tap kom­bucha and onsite kickboxing classes, it s worth remember­ing that many a billion-dollar business started out in an office more akin to an Uzbek youth hostel than a W Hotel lobby. Or in spots more associated with personal hygiene than with product development. Here, an unblemished look back at some humble beginnings and aesthetic adversity that led to global success. Whole Foods: Slumming It in Aisle 3 THE HIPPIES HAD AN IDEA. It was 1978, and college dropout John Mackey had been living in a vegetarian co-op in Austin when he and his girlfriend, Renee Lawson Hardy, decided to open a small natural-foods store. They were 25 and 21, respectively, and borrowed $45,000 to get their dream off the ground. Calling their venture Safer Way, the couple rented an old house and converted the first floor

United statesPalo altoSan franciscoPaul grahamRenee lawson hardyWard suttonAlexis ohanianLonnie johnsonSteve huffmanJeff bezosWalt disneyJohn mackeyDave packardArmy signal corpsWhole foodsW hotel