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INTA: You don’t need a crystal ball 03-06-2021 23-09-2019 The IP landscape is evolving quickly, and stakeholders of all types must embrace change and adapt or be left behind. What does the future hold? International Trademark Association chief Etienne Sanz de Acedo investigates. “We don’t have a crystal ball!” was a frequently uttered phrase in 2020. It was the case inside the International Trademark Association (INTA) as we navigated the tremendous uncertainty brought about by COVID-19. In the shadow of the pandemic, our desire to understand the future has become even more acute. We want to be prepared for the unknown. We want to remain relevant. We want to be innovative and a force for positive change.

South africaInternational trademark associationIp office of the future think tankFuture think tankCovid 19P landscapeThink tankசர்வதேச முத்திரை சங்கம்எதிர்கால சிந்தியுங்கள் தொட்டி