INTA: You don't need a crystal ball

INTA: You don’t need a crystal ball
03-06-2021
23-09-2019
The IP landscape is evolving quickly, and stakeholders of all types must embrace change and adapt or be left behind. What does the future hold? International Trademark Association chief Etienne Sanz de Acedo investigates.
“We don’t have a crystal ball!” was a frequently uttered phrase in 2020. It was the case inside the International Trademark Association (INTA) as we navigated the tremendous uncertainty brought about by COVID-19. In the shadow of the pandemic, our desire to understand the future has become even more acute. We want to be prepared for the unknown. We want to remain relevant. We want to be innovative and a force for positive change.

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