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Damien Hirst has always put the intertwined relationship between art and finance at the centre of his practice.
During the Young British Artists years, he set up a restaurant, Pharmacy in London, cashing in on his reputation. He publicly turned his studio into a company, Science (UK) Ltd. He showed a diamond-encrusted skull,
For the Love of God (2007) with a fixed price, contrasting the material worth of the object (£14 million, or $20 million) with the amount he was selling it for (£50 million, or $70 million).
So it stands to reason that Hirst would be among the first major artists to get on the cyber-currency trend that the art world is currently wrapping its collective head around.
Damien Hirst Cherry Blossom Prints with HENI hypebeast.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hypebeast.com Daily Mail and Mail on Sunday newspapers.