Vale decir | Página12 pagina12.com.ar - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pagina12.com.ar Daily Mail and Mail on Sunday newspapers.
SHARE
Damien Hirst has always put the intertwined relationship between art and finance at the centre of his practice.
During the Young British Artists years, he set up a restaurant, Pharmacy in London, cashing in on his reputation. He publicly turned his studio into a company, Science (UK) Ltd. He showed a diamond-encrusted skull,
For the Love of God (2007) with a fixed price, contrasting the material worth of the object (£14 million, or $20 million) with the amount he was selling it for (£50 million, or $70 million).
So it stands to reason that Hirst would be among the first major artists to get on the cyber-currency trend that the art world is currently wrapping its collective head around.