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Today’s digital age is creating a new world, where fresh, creative, human talent and newfangled digital skills are in demand.
For example, Google fills over 6,000 roles in one year alone. (They receive over 1 million applications – and hire less than 1%.)
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But traditional education may be failing to properly prepare our next generation for what’s really necessary to succeed.
One recent study at Kaplan University, led by QuestResearch Group and published in Forbes, found that
“there are very few believers in the work readiness of college graduates. Only 13% of U.S. adults, 11% of C-level executives and 6% of college and university trustees strongly agree with statements about the work readiness of graduates.”
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Summary:
(via Pixabay)
I was looking at my introduction for the 2019’s marketing tech in review article, thinking about what has changed. Has the martech stack improved? Are companies getting better at implementing the right technologies, integrating where necessary? We’ve made strides, but the pandemic yielded some adjustments that, I think, were necessary.
Marketing and Sales technology enables companies to create better customer experiences across the customer lifecycle. But in our rush to implement the latest and greatest, the customer was getting lost. I’d argue 2020 forced us to rethink and redesign our marketing and sales strategies to focus on what customers want and need.
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The Ultimate List Of B2B Marketing Statistics For Manufacturers & Industrials
Like macaroni and cheese or a song and a dance, some things work better together even marketing and sales. Without alignment, it hurts your business across the board, and it doesn t just hit one of your departments. A study from Forrester found that 43% of CEOs believed that misalignment had cost them sales. Furthermore, according to Forrester Research, companies that take the time to properly engage and nurture leads improve their sales outreach at a rate of 50% while spending 33% less.
The key is to meet your buyers needs, but they re not the same buyers from a few years ago. Today s B2B buyers are digital natives and expect content to be available on-demand, optimized for any device, interactive, and highly visual. They have higher expectations and are more informed, so their research is self-directed which is expected when millennials are the largest workforce. And did you know that 73% of mill
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