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The marketing technology sector is exploding. According to marketing expert Scott Brinker, the martech landscape has grown to 8,000 solutions – a 5,233% growth over a period of 10 years.
This dizzying array of tools, technologies and products presents digital marketers with an unprecedented opportunity to capture interest from potential customers. But in order to navigate the landscape successfully, marketers need to eliminate complexity, streamline execution, and manage compliance challenges, while delivering the right amount of personalisation.
Here are five steps marketers can take to improve their marketing efforts and secure a positive ROI.
Step 1: Get your infrastructure right