July 22, 2021
Pressure from President Joe Biden, regulators and advertisers is building on tech platforms to do more to mitigate extremist, violent and illegal content on their sites. Now, as Twitter makes moves to reduce problematic content like temporarily suspending Georgia Republican Rep. Marjorie Taylor Greene’s account for spreading misleading COVID-19 vaccine information the company is moving ahead with the next step toward Media Rating Council approval for its approaches to protecting brand safety for advertisers. Meanwhile, following a delay first reported by Digiday, Facebook finally launched its audit on Wednesday.
Twitter has signed a contract with the MRC to begin a “pre-assessment process,” the company announced on July 21. The process is an initial step toward evaluating
Twitter will be undergoing a brand safety audit
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Pinterest Bans All Weight Loss Related Ads
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Published June 30, 2021
Jette-Mari Anni
Pinterest has been awarded the brand safety certification from the Trustworthy Accountability Group (TAG), an organization that works to increase trust and transparency in digital advertising by fighting against criminal activity online. This is a great achievement for Pinterest as well as a positive sign for brands advertising on the platform or for those considering it as part of their marketing strategy in the near future.
Mike Zaneis, the CEO of TAG marks:
“By achieving TAG Brand Safety Certified status, Pinterest has demonstrated its commitment to protecting its partners and users by adopting industry best practices against inappropriate ad placement and other brand safety threats,”
At This Pivotal Moment, Let s Build a More Valuable and Accountable Ad Industry
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