TikTok advances faster than social rivals on media responsibility measures
Social-media platforms have improved in Mediabrands periodic measure of responsible behaviour, with TikTok leading the way. But work remains to be done.
by Rahul Sachitanand
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Facebook, Twitter and YouTube lagged behind TikTok and Reddit at moderating harmful content such as hate speech and misinformation during the second half of 2020, according to IPG IPG Mediabrands Media Responsibility Index.
Social-media platforms have improved in Mediabrands' periodic measure of responsible behaviour, with TikTok leading the way. But work remains to be done.
Facebook to Test News Feed Controls for Advertisers
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Marketers have been pressing for more say-so on what their ads appear next to in the feed
published : 1 Feb 2021 at 04:30
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Facebook Inc. said it would soon begin building and testing new controls to let marketers keep their ads away from topics they want to avoid.
The plan comes as the company continues to follow up on promises that it made following last summer s temporary boycott by some advertisers over the way it has handled objectionable content on its platforms.
In a blog post, Facebook said it plans to test a solution that will let an advertiser select a topic that it wants to steer clear of, which will determine where and how their ads show up on Facebook, including in the news feed.
Facebook tests topic exclusions for brands
The brand safety update will allow advertisers to block content associated with broad topics such as “crime and tragedy” or “news and politics.”
by Alison Weissbrot
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