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Unilever Resumes Facebook Advertising After 6-Month Boycott
The Anglo-Dutch company was among the first to announce a pause on social media spend in June
When first announced, Unilever s ban on Facebook, Instagram and Twitter was set to run through the end of 2020.
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Facebook Inc’s (NASDAQ: FB) social media platforms are set to see the return of
Unilever PLC (NYSE: UL) advertisements after they were withdrawn in support of a protest that called for an end to misinformation and hate-speech, the Wall Street Journal reported Thursday.
What Happened: Unilever’s decision to resume advertising on Facebook and its platforms is the result of the Menlo Park, California-based company making enough progress on harmful content, agreeing to common definitions for harmful content areas, consistently reporting the prevalence of such content, and independent auditing, according to the Journal.
Coca-Cola Co (NYSE: KO), which too had halted advertising in July reportedly returned to advertising on Facebook’s network on Oct. 15.
Unilever to end Facebook and Twitter ad boycott The CPG giant stopped advertising on Facebook’s apps and Twitter during the #StopHateForProfit boycott in June.
by Alison Weissbrot
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Unilever said that it will restart advertising on Facebook’s apps and Twitter in the U.S. again in January after a six-month pause.
The CPG giant stopped advertising on Facebook, Instagram and Twitter as part of the #StopHateForProfit boycott in June, when major advertisers banned together to pressure social media giants to handle misinformation and hate speech on their platforms.
While many advertisers have returned to Facebook, Instagram and Twitter, Unilever pledged to stay off them until at least the end of 2020.
Unilever is pressing start again after working closely with Facebook and Twitter over the past six months on meeting the standards of its Responsibility Framework, which centers around creating a diverse partner network that promotes a positive digital ad ecosystem for consumers, advertisers and media owners.