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Beauty Accelerate Virtual: Formulating Clinical Efficacy
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Expert Opinions: Bright Spots for Beauty March 1, 2021 Contact Author Tim Pulleyn, Stephenson; Marie Arzel, Solvay; Lee Reuveni, Jojoba Desert Ltd.; Lisa Carroll, Native Extracts; Kim Kern, Sandream Impact
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This edition of Expert Opinions explores prestige prospects, sustainability, solid forms, ‘clean’ beauty, customized cosmetics, naturals and food-inspired solutions.
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Consumers are investing in self-care and small luxuries, according to a report by NPD,
1 and while overall, prestige beauty took a huge hit in 2020 (-19% to $16.1 billion), e-commerce sales were on fire (+46%). This reflects an unprecedented shift in buyer behavior amid lockdowns and general pandemic fears.
So where are the bright spots for beauty growth?
Lancôme plans more virtual stores like this one created using ByondXR’s technology (ByondXR)
Imagine peering through a computer screen into a living room with wood floors, white walls, and a pink sofa. Then see how the room would look with a gray sofa, or a blue one. With just a click of a mouse, replace the circular glass coffee table with a rectangular one, or two round wooden ones.
“I can very easily change the look and feel,” says Noam Levavi, CEO and co-founder of Israeli startup ByondXR. “Working on the fly, in real time, I can change any product I want, and from here I can add it to the cart.”
Beauty Accelerate Goes Virtual in 2021, Adds New Features January 26, 2021 Contact Author Jacquelyn Schlabach
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Beauty Accelerate 2021 will feature an upgraded digital experience
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Global Cosmetic Industry and
Cosmetics & Toiletries will once again host a virtual event October 19-21, 2021, featuring a lineup of the industry’s innovation leaders across retail, marketing, product development, R&D, ingredients and packaging, manufacturing, technology, and more. Sign up to be first on the list to learn about speakers, special features and more.
As the world slowly recovers from the COVID-19 pandemic, this year’s event will center on the strategies and tools beauty innovators require to thrive in the new normal.
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