Lancôme plans more virtual stores like this one created using ByondXR’s technology (ByondXR)
Imagine peering through a computer screen into a living room with wood floors, white walls, and a pink sofa. Then see how the room would look with a gray sofa, or a blue one. With just a click of a mouse, replace the circular glass coffee table with a rectangular one, or two round wooden ones.
“I can very easily change the look and feel,” says Noam Levavi, CEO and co-founder of Israeli startup ByondXR. “Working on the fly, in real time, I can change any product I want, and from here I can add it to the cart.”