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Here are some of the most recent social media updates to come to your favorite platforms, which may offer a boost for your business and connections with your customers.
TikTok Introduces Lead Generation
Capitalizing on the idea that TikTok is more than just a place for entertaining video clips, the platform has introduced Lead Generation for businesses.
The new feature will allow members who have joined TikTok as a business to share details of their products and services.
Lead Generation allows users to fill out a form in which they can indicate their interest in a particular product or service. It also enables businesses to create custom messages for multiple customer segments, and allows them to incorporate customers’ information into their CRM.
This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.
(Photo via Snap)
Spent lockdown burning through everything video streaming services have to offer? Looking to expand your mind even further? Check out the new slate of Snap Originals, set to debut this year. Made-for-mobile shows started on Snapchat, the company wrote in a blog announcement, boasting a library of more than 128 original series and an impressive Gen Z following. Our new slate is a reflection of our community what they care about, and the stories and personalities they love, the blog said. From shining a light on social issues and racial injustice, to honest conversations on mental health, to the impacts of climate change our shows speak to the issues most important to the Snapchat Generation.
The third day of the Interactive Advertising Bureau’s four-day NewFronts this year returned the event to its digital and social video roots. After connected TV and cookieless targeting respectively dominated the first two days, creator-driven short-form shows shared on social platforms took the spotlight on May 5. Platforms and publishers also seized the opportunity to highlight the importance of diversity and inclusion and, of course, to talk about cookieless targeting, too.
The key details:
BuzzFeed returned to the NewFronts, bigger and more diversified than the last time it presented in 2016.
Snap announced the launch of a Creator Marketplace to connect brands directly with its creators.