Snapchat’s New ‘Creator Marketplace’ Will Pair Marketers With Creators To Collaborate On Ads
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At its
Creator Marketplace, which will enable marketers to connect with
Lens creators (and eventually
Snap Stars, or Snapchatters who tout verified accounts) to collaborate on ads.
The Marketplace launches later this month, and will initially enable businesses to partner with a select group of AR creators through year’s end. Advertisers will be able to leverage the expertise of creators within Snap’s
As expected, TikTok is working quickly to provide more monetization options for creators, with new eCommerce and in-stream selling tools that users will eventually be able to incorporate into their profiles, videos and live-streams.
The latest development on this front, following its partnership with Shopify and its recent showcase of coming eCommerce options to advertisers, is a new education portal called TikTok Shop: Seller University, which TikTok is currently testing in Indonesia.
As you can see here, TikTok describes the new education platform as:
“…a training hub to help you do business on TikTok. We offer a full suite of lessons on seller tools, policies and the latest updates to the shop. Start to learn and sell big!”