IAB is the Official Young Lions Jury Networking Partner
Initiative is an Official Event Partner, Hosting the TEAM USA Winners Announcement Party
2024 US Young Lions Jury Announced
.
Giant Spoon Names Fagon Creative Director mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.
The third day of the Interactive Advertising Bureau’s four-day NewFronts this year returned the event to its digital and social video roots. After connected TV and cookieless targeting respectively dominated the first two days, creator-driven short-form shows shared on social platforms took the spotlight on May 5. Platforms and publishers also seized the opportunity to highlight the importance of diversity and inclusion and, of course, to talk about cookieless targeting, too.
The key details:
BuzzFeed returned to the NewFronts, bigger and more diversified than the last time it presented in 2016.
Snap announced the launch of a Creator Marketplace to connect brands directly with its creators.