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Posted Dec 15, 2020 Itasca, IL. (December 2, 2020) – Ajinomoto Co., Inc., a leading producer of MSG committed to championing science and setting the record straight on the ingredient(1), today announced a new campaign to address the heart of MSG’s perception problem in the US: xenophobia-born misinformation. With the reveal of a new “Know MSG” symbol designed by acclaimed Chinese-born graphic artist Zipeng Zhu, the campaign calls into question the problematic and pervasive “No MSG” signs that have reinforced baseless anti-MSG stigma for decades.  In response to recent research that shows most MSG avoiders lack real knowledge of the ingredient, and in a moment when Americans are demanding facts over fear and questioning myriad misinformed historical symbols, the new emblem and campaign urge people get to

United statesChrissy teigenKim phamZipeng zhuAjinomoto co incAjinomoto campaign challenges assumptions about monosodium glutamateAjinomoto groupPepper teigenVice presidentCustomer engagementStrategic developmentAjinomoto healthChinese restaurant syndromeSalt flipSodium intakesModeled effects