Posted Dec 15, 2020
Itasca, IL. (December 2, 2020) – Ajinomoto Co., Inc., a leading producer of MSG committed to championing science and setting the record straight on the ingredient(1), today announced a new campaign to address the heart of MSG’s perception problem in the US: xenophobia-born misinformation. With the reveal of a new “Know MSG” symbol designed by acclaimed Chinese-born graphic artist Zipeng Zhu, the campaign calls into question the problematic and pervasive “No MSG” signs that have reinforced baseless anti-MSG stigma for decades.
In response to recent research that shows most MSG avoiders lack real knowledge of the ingredient, and in a moment when Americans are demanding facts over fear and questioning myriad misinformed historical symbols, the new emblem and campaign urge people get to