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Google brings Display ads to attribution reports as an open beta
Now, advertisers can see Display ads alongside search and YouTube.
George Nguyen on February 18, 2021 at 1:52 pm
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Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced Thursday. Last year, the company streamlined its attribution reporting and included YouTube ads to it, also in beta.
How to opt-in. Eligible advertisers can opt-in to Display ads in attribution reports by going to the Measurement > Attribution section of Google Ads. After opting in, Display ads will be shown in all attribution reports, along with search ads (including Shopping), and, if they have opted into it, YouTube ads.
Maybe your rep is pressuring you to switch. Maybe your client is questioning your current model.
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But you’re not sure what to expect when you pull the trigger, and you don’t want to make changes that can’t be undone.
Here’s what you need to know about editing Google Ads attribution models so you’re completely prepared to set expectations, clear up misunderstandings and get the most out of your available options.
Changing Models Won’t Affect How Many Conversions Are Recorded in Google Ads
Contrary to a popular misunderstanding, there’s no Google Ads attribution model that will credit more or fewer total conversions to Google Ads than another model.
How did it affect advertisers, and moreover, how did it affect Facebook?
According to a study by Forrester, only 7 of 42 companies who participated in their study reported that their revenue decreased in Q3 as compared to Q2 of 2020.
The other 36 of those companies reported an increase in revenues during that same time.
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These companies all participated in the Q3 2020 Facebook Ads Boycott.
The impact of this boycott did not have much impact on Facebook, as they saw their revenue grow 10%, according to MarketingDive’s article.
Google Ads’ Smart Shopping Campaigns May Offer More Data Than Originally Thought
Harpal Singh shared on Twitter his method of gleaning data from Google Ads’ smart shopping campaigns.