Rolling Stone Taylor Swift Sued by Theme Park Evermore Over Trademark Infringement
Utah company claims singer’s album title, merchandise and more caused “actual confusion,” negatively affecting its business
By Frazer Harrison/Getty Images
Utah fantasy theme park Evermore filed a lawsuit against Taylor Swift on Wednesday, alleging trademark infringement over her album of the same name and related merchandise.
In court documents obtained by
Rolling Stone, Evermore Park claims that the release of Swift’s
Evermore caused “actual confusion,” affecting the park’s online presence negatively, along with infringing on its marketing and merchandise, and impacting its visitors. The suit claims that theme park visitors inquired staff members “whether
In December, the singer/songwriter, 30, surprised fans with a brand-new album titled
Evermore, which came just months after she dropped her hit album
Folklore. Evermore Park, an amusement park in Pleasant Grove, Utah, is now claiming Swift s merchandise using the name infringes upon their trademark, filing a lawsuit against the artist earlier this week. Get push notifications with news, features and more. + Follow
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According to its official website, Evermore Park is: a world of play for all ages, immersed in a fantasy European hamlet of imagination. Choose to join the Knights, Blackheart Hunters, or Rangers of the Red Fletch on guild quests! Engage with baby dragons. Create fanciful music with dwarves and faeries. Or just sit back and enjoy savory food and treats as the world unfolds around you.
Folklore merchandise after being called out by a Black-owned fashion label of the same name,
Taylor Swift is once again facing complications over her album s promotional product line, getting hit this week with a $2 million lawsuit over the merch for her latest record,
Evermore.
Evermore Park in Pleasant Grove, Utah, filed a suit against the singer this week, claiming that the merchandise for her new record infringes on the trademarked name of their amusement park. According to the filing obtained by
People, the park is seeking $2 million in damages, claiming that Swift s merch has negatively impacted the sales of their own branded products, as well as their Google search traffic. According to Evermore s website, the park is meant to be “a fantasy European hamlet of imagination” where guests get to choose their team and go on quests where they can “Engage with baby dragons, create fanciful music with dwarves and faeries, or just sit back and enjoy savory food and treats
Utah Theme Park Sues Taylor Swift for $2M Over Evermore Name, as Her Team Calls Claim Frivolous People 2/4/2021
A Utah theme park is suing Taylor Swift over the name Evermore.
In December, the singer/songwriter, 30, surprised fans with a brand-new album titled
Evermore, which came just months after she dropped her hit album
Folklore. Evermore Park, an amusement park in Pleasant Grove, Utah, is now claiming Swift s merchandise using the name infringes upon their trademark, filing a lawsuit against the artist earlier this week.
According to its official website, Evermore Park is: a world of play for all ages, immersed in a fantasy European hamlet of imagination. Choose to join the Knights, Blackheart Hunters, or Rangers of the Red Fletch on guild quests! Engage with baby dragons. Create fanciful music with dwarves and faeries. Or just sit back and enjoy savory food and treats as the world unfolds around you.