Swarovski shines bright in hard times with the most ambitious brand transformation and retail innovation Share
Swarovski is undergoing a retail renaissance and it’s unlike anything you’ve ever seen before.
To tell us what’s going on at the 126-year-old company, we reach out to its managing director for Southeast Asia and India – Lars Schmidt, who shares at great length Swarovski’s new brand identity that encompasses the reimagining of the 32-year-old Swarovski Swan and its stores.
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“Swarovski has kicked off its greatest transformation in history leading towards ‘One Vision, One Strategy and One Team’. It’s a new business direction placed by our CEO Robert Buchbauer. We’re re-positioning our brand in a new, unified and culturally relevant attainable luxury space,” he says in an email interview.
Swarovski s new jewellery is seriously fun wallpaper.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wallpaper.com Daily Mail and Mail on Sunday newspapers.
Swarovski brings new store concept to Australia
By Imogen Bailey | 7 June 2021
Swarovski has launched its new Instant Wonder store concept in Australia.
Following the launch of the concept in Milan, Paris and New York, the crystal accessories retailer has brought the concept to Westfield Bondi Junction.
The store is one of 28 Instant Wonder stores in key global markets and reflects the brand s new visual identity. Guests are welcomed into a sensorial retail space enhanced by vibrant colours, textures, and innovative materials that work together to encourage curiosity and self-expression, Swarovski said in a statement. The covetable new boxes play a key role in bringing Instant Wonder stores to life.
Check out this cool new store in Mall of the Emirates
The ‘Instant Wonder’ store is a new concept by Swarovski…
Concept stores are gaining momentum as the world moves away from traditional shopping and looks to new, fun retail experiences. Swarovski has created 28 ‘Instant Wonder’ stores, and Dubai is lucky enough to be home to one of them.
Found in Mall of the Emirates, Instant Wonder is described as ‘a joyful universe that invites you to ignite your dreams’. The colour-coded pastel-hued space is a treat for the eyes, as Swarovski products are displayed within individual octagonal frames, fitting together in a satisfying fashion.
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