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Swarovski shines bright in hard times with the most ambitious brand transformation and retail innovation Share Swarovski is undergoing a retail renaissance and it’s unlike anything you’ve ever seen before. To tell us what’s going on at the 126-year-old company, we reach out to its managing director for Southeast Asia and India – Lars Schmidt, who shares at great length Swarovski’s new brand identity that encompasses the reimagining of the 32-year-old Swarovski Swan and its stores. Also read NEW LIGHT “Swarovski has kicked off its greatest transformation in history leading towards ‘One Vision, One Strategy and One Team’. It’s a new business direction placed by our CEO Robert Buchbauer. We’re re-positioning our brand in a new, unified and culturally relevant attainable luxury space,” he says in an email interview.

New yorkUnited statesUnited arab emiratesFrance generalGiovanna engelbertSwarovski wonderlabDaniel swarovskiLars schmidtSwarovski swanWilly wonkaLars schimdtRober buchbauerBrand centre of gravitySoutheast asiaOne visionOne strategy