Nick Emery You & Mr Jones, the global brandtech group founded by David Jones, is launching a media division and has hired former Mindshare Global chief executive Nick Emery to run the business. You & Mr Jones Media claims to have a $300m (£216m) war chest that Emery will be able to deploy as founding partner. Emery was dismissed from Mindshare after 23 years last year in response to complaints about an inappropriate “prank” by him on a video call. The new media division is being positioned as a “totally new media model” that aims to put brands “back in control of their media” and offering transparency, technology and in-housing services.
Ex-Mindshare CEO Nick Emery returns to launch You & Mr Jones media division
Former Mindshare leader will enjoy $300m war chest.
by Omar Oakes
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Gravity Road poaches star media planner Mike Florence from PHD Flo is joining the You & Mr Jones company in a global role as Gravity Road expands internationally.
by Omar Oakes
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Movers and Shakers: Aviva, Gravity Road, Bountiful Cow, Genie, IPG Mediabrands, ITV
Welcome to Campaign s weekly round-up of the hires, departures and promotions across the industry.
by Staff
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Time to play: how gaming is becoming too big and creative for brands to ignore
Thanks to advances in tech and the ubiquity of mobile phones, gaming is evolving fast, and its popularity has only grown in the midst of lockdowns. Now, ad agencies are fully waking up to its true possibilities.
by Omar Oakes
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