Click the thumbs up >Car dealers sold vehicles seven days faster than they did at the start of 2021 after the return of showroom retail accelerated the sector, eBay Motors has reported.
Average days to sell dropped month-on-month from 45.6 to 42.4 days in April, according to the online marketing specialist, more than a week faster than the 49.5 days averaged in January and February.
Dealers in Scotland sold cars the fastest, averaging just 33 days, it said.
Meanwhile, prices rose by 4.3%, to £12,753, as demand ramped-up following the return of physical transactions.
But the effects of limited stock availability manifested itself in a 7% reduction in dealer inventories month-on-month, falling to 46.7 vehicles, the lowest level seen this year.
Click the thumbs up >Almost two-thirds (59%) of potential car buyers are more likely to remain in contact with a dealer that emails them with details of stock that matches their initial enquiry, according to a new study by Marketing Delivery.
The survey questioned car owners across the UK about their preferences relating to contact with local dealers. It highlighted that 18- to 30-year-olds were most likely (65%) to stay in touch with dealers who contacted them about their search. Location also seems to be a factor too, with those in London being more likely (73%) to re-engage with their dealer as a result of an email about relevant stock, compared to half (49%) of those living in the East Midlands.
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New research from Ebay Motors Group has highlighted the importance of personalised, detailed and accurate email correspondence with buyers during lockdown.
Since the first lockdown in March 2020, eBay Motors Group has seen a consistent pattern in buyer behaviour whenever government restrictions require dealer showrooms to close, with email enquiries overtaking call enquiries.
In line with this trend, the research reveals the increased importance of informative and professionally written responses when liaising with consumers.
More than three-quarters of car buyers visiting Motors.co.uk (77%) said they expected phone conversations to be followed-up by emails containing information and prices on the vehicles they had been searching online.