Discontinue its Roommate (also referred to as Living with AT&T ) commercial; and Discontinue its Best In-Home WiFi Experience claim or modify it to refer to the specific attributes for which it can support a superiority claim.
The advertising at issue had been challenged by AT&T Services, Inc. before BBB National Programs National Advertising Division (NAD). Following NAD s decision (Case No. 6417), Comcast appealed, and AT&T cross-appealed, certain NAD findings and recommendations.
Comcast internet service is delivered over its cable network, with the same speeds available to nearly all customers in its service area. AT&T, by contrast, provides its customers with three tiers of ISP service. All subscribers to a specific AT&T tier pay the same price but depending on their location do not necessarily receive the same speed. It is this aspect of the AT&T service offering that Comcast sought to highlight in its Roommate commercial.
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