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Discontinue its Roommate (also referred to as Living with AT&T ) commercial; and Discontinue its Best In-Home WiFi Experience claim or modify it to refer to the specific attributes for which it can support a superiority claim.
The advertising at issue had been challenged by AT&T Services, Inc. before BBB National Programs National Advertising Division (NAD). Following NAD s decision (Case No. 6417), Comcast appealed, and AT&T cross-appealed, certain NAD findings and recommendations.
Comcast internet service is delivered over its cable network, with the same speeds available to nearly all customers in its service area. AT&T, by contrast, provides its customers with three tiers of ISP service. All subscribers to a specific AT&T tier pay the same price but depending on their location do not necessarily receive the same speed. It is this aspect of the AT&T service offering that Comcast sought to highlight in its Roommate commercial.
National-advertising-review-boardT-services-incComcastNational-program-advertising-divisionComcast-cable-communicationsNational-programsGin-home-wifiProgram-national-advertising-division4g-3g-wifiCable-videoTopicsEverything s pretty much done. it s so much easier so now we re ready, bring on the orders. shipstation. the number one choice of online sellers. go to shipstation.com/tv this is moving day with the best and gin-home wifi experience and millions of wifi hotspots to help you stay connected. and this is moving day with reliable service appointments in a two-hour window so you re up and running in no time. show me decorating shows.
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