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Hulu Introduces New Ad Tool for SMBs: What Marketers Need to Know

Hulu Introduces New Ad Tool for SMBs: What Marketers Need to Know Hulu gave us The Handmaid s Tale, then gave us Little Fires Everywhere. So, personally, I don t need another reason to love the streaming platform. But if I had a small business, I would have just gotten one. In July 2020, Hulu announced Hulu Ad Manager, a self-service advertising platform designed for smaller advertisers with limited budgets. Previously, Hulu ads were only accessible to top brands with the finances to fund large campaigns. Now, small- and mid-size businesses (SMBs) can reach the platform s 92 million ad-supported viewers without dishing out thousands of dollars.

The Most Annoying Types of Ads & What to Do Instead [New Data]

The Most Annoying Types of Ads & What to Do Instead [New Data] The reasons why vary. Personally, I hate repetitive ads. For about a month straight, every time I would watch a YouTube video, I would see the same ad and it got more irritating every time. Mostly because I wasn t interested in the brand or its services. But the incessant nature of the ad led to me develop a negative association with the company. So, how can brands deliver ads that audiences want to see? To know that, let s first look at what they definitely don t like. The Most Annoying Advertisement Types

Marketing vs Advertising: How to Maximize Your Acquisition Efforts

Marketing vs Advertising: How to Maximize Your Acquisition Efforts
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A Marketer s Quick Guide to Dynamic Ads

A Marketer s Quick Guide to Dynamic Ads Remember when you d go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days. Today, you can’t leave an item in your cart without it following you everywhere online. Who do we have to thank for that? Technically, a lot of people – marketers, retargeting tools, Al Gore’s internet – but for the purpose of this article, we’ll focus on one: dynamic ads.

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