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Hulu Introduces New Ad Tool for SMBs: What Marketers Need to Know
Hulu gave us The Handmaid s Tale, then gave us Little Fires Everywhere. So, personally, I don t need another reason to love the streaming platform. But if I had a small business, I would have just gotten one.
In July 2020, Hulu announced Hulu Ad Manager, a self-service advertising platform designed for smaller advertisers with limited budgets.
Previously, Hulu ads were only accessible to top brands with the finances to fund large campaigns. Now, small- and mid-size businesses (SMBs) can reach the platform s 92 million ad-supported viewers without dishing out thousands of dollars.