Social listening for brands and agencies: What, why and how?
What role does social listening play in a company s marketing matrix? Here s how to evaluate your options in 2021 – and why you must.
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Few marketing tactics stand the test of time, but word-of-mouth marketing is an outlier. Today, with both companies and consumers taking up more space online due to COVID, word-of-mouth marketing has transformed into something more powerful than ever – creating threats and opportunities online for brands. And advanced social listening has been a game-changer. It harnesses the massive amounts of data consumers generate to extract actionable and relevant real-time insight. Those with social listening capabilities in place came through the other side of the pandemic relatively unscathed.
Social listening for brands and agencies: What, why and how?
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Are You Really Listening to the Conversation on Social?
New ebook breaks down how to leverage social and media analytics to drive performance
The conversation around your brand is taking place on social. But what are you doing to keep track of what’s being said and turning this intelligence into insights that can give your brand a serious competitive advantage?
Start with a clear understanding of what social and media analytics can do for you. By aggregating and analyzing structured and unstructured data from millions of posts on the social web and other data resources and slicing and dicing the findings with next-generation AI, you can see more clearly what’s happening to your company and within your industry. A new ebook from NetBase Quid,
Promoted from Netbase Quid
April 9, 2021
Most analytics insights offer an incomplete, and ultimately harmful, view of your consumers and your market
There are many ways to stand out online, so why do brands default to the same losing tactics over and over? Plan A worked last quarter and analytics indicate it should have been a winner again, yet it wasn’t. What happened? We hear this a lot from people switching social and media analytics vendors and the answer is ultimately the same: their analytics are missing the mark.
More accurately, their analytics are not capturing a holistic real-time view of all available insights, so they aren’t even aiming at right mark. Instead, they’re actually creating unnecessary risk.
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