Are You Really Listening to the Conversation on Social?
New ebook breaks down how to leverage social and media analytics to drive performance
The conversation around your brand is taking place on social. But what are you doing to keep track of what’s being said and turning this intelligence into insights that can give your brand a serious competitive advantage?
Start with a clear understanding of what social and media analytics can do for you. By aggregating and analyzing structured and unstructured data from millions of posts on the social web and other data resources and slicing and dicing the findings with next-generation AI, you can see more clearly what’s happening to your company and within your industry. A new ebook from NetBase Quid,