Die besten Weine zum Grillen – Welcher Wein passt zu welchem Grillgut? t-online.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from t-online.de Daily Mail and Mail on Sunday newspapers.
By Emma Weinbren2021-04-30T08:01:00+01:00
WKD is 25 years young. It’s stayed relevant by moving with the times, and joining forces with Love Island, says SHS Drinks MD Marcus Freer
WKD is officially older than its drinkers. The alcopop is celebrating its 25th anniversary – but its target audience is 18 to 24-year-olds.
It’s an irony not lost on Marcus Freer, MD of owner SHS Drinks, who says people are often unaware of the brand’s longevity. “No one really can believe it,” he says. “WKD has been written off so many times but it keeps coming back.”
The scepticism is perhaps understandable. In many ways, WKD feels like a product of a bygone era. At the time of its launch in the 1990s, alcopops were booming and lad culture was at its height. Since then, many of the big alcopop brands have fallen by the wayside. Laddishness, meanwhile, has given way to a new generation of more moderate drinkers.
Top new products: March
Koya Brandy
Brandy label Koya, made by China’s oldest and largest leading wine and spirits producer Changyu, launched in the UK last month. The brandy is produced at Chateau Koya in Yantai in northeastern China, and the portfolio comprises two expressions: Koya Brandy VSOP 6 years and Koya Brandy XO 10 years. The producer distills Ugni Blanc grapes in traditional French Charentais pot stills made by Chalvignac Prulho. The quality and style of the Koya house blend is overseen by master distiller Zhang Baochun, who is respected in China for her brandy expertise, and has over 30 years’ experience working in the industry.
Crumpton Oaks expands portfolio with on-trend flavours Print
4th March 2021
Cider brand Crumpton Oaks is launching two new flavours, in an effort to “broaden the brand’s consumer base” and “attract new shoppers to the category”.
Crumpton Oaks Cherry & Berry is available now in a two-litre PET bottle (£4.50) and 4x440ml cans (£4.50), alongside a Dark Fruit flavour in a two-litre PET bottle to “offer more choice and value for money to consumers”.
Crumpton Oaks brand manager Alison Reilly said: “Cherry & Berry is a well-known flavour combination in soft drinks but completely new to the cider category.
“The cider market over-indexes with older consumers, but we know from our data insights that Crumpton Oaks is increasingly attracting a younger consumer.
By Abbie Dawson2021-03-02T13:53:00+00:00
Source: Crumpton Oaks
Crumpton Oaks said Cherry & Berry is a well-known flavour combination in soft drinks, but completely new to the cider category
Crumpton Oaks is claiming a first to market with a new Cherry & Berry cider.
The new flavour (4% abv) is said to take cues from traditional British fruit favourites in the juice and squash market, with brand manager Alison Reilly adding “Cherry & Berry is a well-known flavour combination in soft drinks, but completely new to the cider category”.
She added the cider market over-indexed with older consumers, but Crumpton Oaks was “increasingly attracting a younger consumer”.