Quiq Powers Digital Conversations on Instagram between Consumers and Brands
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Through Quiq’s new integration, brands can interact with customers using Conversational AI and human agents on Instagram Ads and Shops
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Consumers should not have to leave a channel to speak with a brand or to make a purchase. By integrating Quiq with the Messenger API for Instagram, brands can connect their inbox to product ads on Instagram and interact with customers where they are. BOZEMAN, Mont. (PRWEB) June 03, 2021
Quiq, a leading customer engagement provider used by consumer brands to power digital customer conversations, including Overstock, Club Med, Men’s Wearhouse and Piaget, today announced that brands can now connect their business Instagram accounts with Quiq through an integration with the Messenger API for Instagram. The integration enables brands to respond to customer inquiries using both conve
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Published May 18, 2021
Andrew Hutchinson
Content and Social Media Manager
Facebook is taking the next step in its evolving eCommerce push with the introduction of a new Live Shopping Fridays series, which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers, that will invite viewers to ask questions about products, and make purchases, all in-stream.
As explained by Facebook: Starting this week and every Friday through July 16, enjoy shoppable live videos from beauty and fashion brands. For shoppers, this means you can discover the latest products from your favorite brands and ask questions about size, fit and tips in real time. And for brands, Live Shopping offers a chance to build relationships with customers, provide new entertaining content, answer questions and streamline the purchase process through convenient checkout with Shops.
How in-app shopping could change TikTok for marketers
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TikTok is testing a dedicated shopping tab on some brands’ profiles, per Bloomberg. It’s not surprising news, given the app’s strong track record of ecommerce experiments and the fact that its Chinese counterpart Douyin has had in-app shopping features for years now. If the feature rolls out more widely, it would reshape the app in a few ways:
Social commerce could become a lot more central on TikTok than on Facebook and Instagram. Instagram Shops, for example, is just one of many monetization offerings on the platform it’s valuable but certainly not at the forefront of the Instagram experience. Meanwhile, shopping on Douyin is much more central to the app, which features several different shopping options and ecommerce mini-programs built into the platform. The value of goods sold on Douyin tripled between 2019 and 2020 with retail sales of 500 billion yuan, or $72.44 billion USD.