4 min read Shea Warnes, MediaMonks
As content and commerce intermingle, brands have the opportunity to tell stories and fuel interactions that were not possible beforehand, writes Shea Warnes.
Admit it: we’ve all been tempted to buy a novel product that’s shown up on our Instagram feeds and with the ease to buy within the platform, making an unexpected purchase sometimes feel almost irresistible. Social media has evolved to make content more shoppable, effectively turning the spaces where we connect and socialize into e-commerce platforms in their own right.
This evolution sets the stage for a new phase in e-commerce that we Monks call “everywhere commerce”, in which consumers no longer need to visit a store or digital marketplace to make a purchase now, the opportunity to buy is everywhere as content and commerce intermingle.
TECHNOLOGY By Andrew Asch | Thursday, January 21, 2021
Social media has minted its own internet celebrities, but many entrepreneurs are trying to judge whether platforms such as
Instagram and
Facebook will make fortunes for retailers.
With the billions of people checking social media every day, these platforms should be natural candidates for shopping. In mid-2020, the platforms, both owned by Facebook Inc., the Menlo Park, Calif., technology conglomerate that earned more than $70 billion in 2019, introduced Instagram Shops and Facebook Shops. In the future, consumers will be able to pay for items through Facebook’s Messenger and Instagram Direct.
The timing to introduce the Shops feature could not be better. 2020 was the year that digital commerce skyrocketed. E-commerce sales increased 49 percent during the 2020 holiday season, according to a report from
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2 minute read
The pandemic has reshaped the way we think about our jobs and shopping habits. For one, the economic impact has made many of us question just how stable our careers are. An entrepreneurial few saw this as an opportunity to pursue alternate methods of income, such as picking up a side gig or building a new small business as a full-time venture.
Sahara uploaded a close-up video recorded shortly after the attack, which happened several years ago. There is basically only a little scar now but this is what it looked like when it was getting stitched up and it was extremely swollen, she said.
Ouch! While many fans assumed she d just had another round of lip filler, Sahara clarified she d actually been bitten on the face by a dog years ago
Earlier this month, Sahara showed off her normal pout in a series of selfies, and wrote: Woke up feeling like a peppered dumpling.
The blonde bombshell is the daughter of Australian big wave surfer Tony Ray.