Mark Zuckerberg spent the majority of Facebook’s Wednesday earnings call outlining the company’s e-commerce strategy as it prepares for life post-iOS 14.5.
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Zuckerberg also talked about Facebook Shops and Instagram Shops, two features launched last year where brands can upload their catalogs and sell their products directly on the social networks. He also alluded to Creator Shops, a feature he announced earlier this week that will allow Instagram creators to enable e-commerce on their profiles.
Zuckerberg s comments on Wednesday were his first to analysts since Apple on Monday rolled out iOS 14.5, an update to the iPhone and iPad operating systems that will enable users to pick which apps are allowed to track their activity on their devices.
For Facebook, tracking user activity has been critical to measuring how effective personalized ads are. The company has relied on a metric known as view-through conversions, which measures how many users saw an ad but did not immediately click on it, then later made a purchase related to that ad.
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