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Anheuser-Busch to partner with Post to develop sustainable food

Dive Brief: EverGrain, a sustainable ingredients company backed by Anheuser-Busch, and Bright Future Foods, a subsidiary of Post Holdings, are collaborating to create sustainable and climate-positive foods meaning they have a negative carbon footprint, the companies said in a joint statement.   Anheuser-Busch and Post said the products will be formulated using EverGrain’s repurposed barley protein and fiber and Bright Future Foods’ climate-positive oats.  The announcement comes just a few weeks after AB InBev s Anheuser-Busch operation announced it was investing $100 million and creating 50 jobs in St. Louis to expand the production capacity of EverGrain to a commercial scale. Dive Insight:

Covid Sends Big Advertisers To Sidelines For Super Bowl

Covid Sends Big Advertisers To Sidelines For Super Bowl By Rob Lever, with Thomas Urbain in New York on January 27 2021 7:56 AM This year s Super Bowl will be missing some familiar big names from its advertising roster, with several major brands choosing to remain on the sidelines of America s football championship due to the coronavirus pandemic. The biggest US sporting event has traditionally hosted some of the splashiest and most memorable television ads, but some companies known for their marketing prowess will be absent, or will scale back their presence. Budweiser, the InBev Anheuser-Busch beer brand known for its showy Clydesdale horses and emotional television spots, will forego its in-game Super Bowl ad for the first time in 37 years and use the funds to promote Covid-19 vaccine awareness.

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