Publicly listed retail firm PT Matahari Putra Prima (MPPA) is adding its supermarket chains to e-commerce platform Tokopedia in an effort to boost online sales and make up for a pandemic-induced drop in in-store shopping.
MPPA launched Tokopedia virtual stores for its 23 supermarket chains on Thursday, including Foodmart, Hyfresh, Hypermart and Primo.
MPPA corporate secretary and public relations director Danny Kojongian said online sales made up around 8 percent of the company’s total sales. It aims to increase that figure to 15 percent by 2021.
Prior to the pandemic, he said, online sales made up no more than 0.1 percent of the company’s total sales.