Inflation has been intensifying in Indonesia, given supply chain constraints, oil price hikes, as well as rising fuel costs. However, manufacturers have remained positive and proved adaptable in retaining the selling price to consumers. At the same time, consumers are also regaining a positive outlook, as indicated by positive retail spending in 2022. Nonetheless, the next year is crucial to consumption growth in Indonesia, with fears of global inflation, and political change in Indonesia as elections are around the corner.
Publicly listed retail firm PT Matahari Putra Prima (MPPA) is adding its supermarket chains to e-commerce platform Tokopedia in an effort to boost online sales and make up for a pandemic-induced drop in in-store shopping.
MPPA launched Tokopedia virtual stores for its 23 supermarket chains on Thursday, including Foodmart, Hyfresh, Hypermart and Primo.
MPPA corporate secretary and public relations director Danny Kojongian said online sales made up around 8 percent of the company’s total sales. It aims to increase that figure to 15 percent by 2021.
Prior to the pandemic, he said, online sales made up no more than 0.1 percent of the company’s total sales.