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Illustrated biography of Raja Ravi Varma for kids to be out soon
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Religion in advertising: A double-edged sword or smart move?
In the backdrop of the use of religious angles and figures in advertising leading to negative fallout in the recent past, we ask experts if the practice is even needed to build brands and sell products Mumbai, April 13, 2021
Reference to religion or religious context in advertising is nothing new. But in recent years, many such ads with religious connotations have drawn severe backlash on social media, forcing creatives and brands to go on the back foot.
The Tanishq ad that created a strong buzz on social media, or the outrage against celebrity hairstylist Jawed Habib, who courted controversy for allegedly hurting sentiments when an ad for his salon depicted Hindu Gods and Goddesses such as Durga, Lakshmi, Saraswati, Ganesh and Kartik, are a few examples of creative freedom hogging the news for the wrong reasons.
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Chidambaram s Tweet On Sanatana Dharma Shows What The Congress Has Turned To Under Sonia Gandhi swarajyamag.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from swarajyamag.com Daily Mail and Mail on Sunday newspapers.
Union Home Minister Amit Shah held a colourful road show here on Wednesday, once a hot spot of the anti-land acquisition movement, and promised rapid industrialisation of the area if BJP is voted to power.
The symbolism of the home minister holding a road show in Singur, three days after Prime Minister Narendra Modi held a rally there and alleged the obstructionist mindset of Chief Minister Mamata Banerjee deprived West Bengal of industries and jobs, was clear the BJP wants to corner her over the state s dwindling industrial base and alleged job loss.
Lustily cheered by crowds, Shah stood atop a decorated vehicle with BJP candidate for the Singur seat Rabindranath Bhattacharya, who recently joined the saffron party after leaving the Trinamool Congress, and smilingly waved at people standing by the roadside and on terraces and balconies.