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Adgile launches long-term attribution for its TV measurement platform

Adgile launches long-term attribution for its TV measurement platform
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Local Government Super rebrands as Active Super

Local Government Super rebrands as Active Super May 25, 2021 9:57 Industry Super fund Local Government Super (LGS) has rebranded as Active Super, Mumbrella can reveal. LGS brought on board a swathe of agencies to work collaboratively on the rebrand, with contributions from the Principals and XXVI, Deepend, SLIK and Agnes Media The rebrand was conducted in order to attract new members and drive growth, with a goal to create a reinvigorated experience for members, showcase the Active Super active ownership philosophy and its investment principles. New Active Super Logo ADVERTISEMENT Active Super chief digital and marketing officer, Chantal Walker, ran several competitive pitch processes among specialist agencies in 2020, creating a ‘super agency’ to work on the project.

Design agency DrawHistory rebrands, reveals new hires

Design agency DrawHistory rebrands, reveals new hires May 25, 2021 11:00 Strategy and design agency DrawHistory has rebranded, as well as adding staff and revealing a new purpose statement to reaffirm its remit to tackle social issues. The agency has unveiled its new positioning statement, in which its rebrand is rooted: “Designing new futures for people who need tomorrow to be better than today.” Old Logo / New Logo DrawHistory has also unveiled its new logo, as well as growing its roster with key hires from Google and Wikipedia, and announcing expanded services into social research, community engagement, and public relations. ADVERTISEMENT Founder Jeffrey Effendi returns after a stint at Google, while Kosta Lucas comes on board as head of community, Essie Zar joins as head of brand, and Christine Garcia arrives as head of comms & PR.

Nine News Sydney diverts to Melbourne after technical glitch

Nine News Sydney diverts to Melbourne after technical glitch May 25, 2021 11:21 Nine News Sydney was briefly forced off the air on Monday night, with Nine diverting the feed to Nine News Melbourne for a short period of time. The bulletin cut out and news anchor Peter Overton was replaced on NSW screens by Melbourne’s Peter Hitchener, and then switched back to the Sydney studio several minutes later. That left sports presenter Cam Williams on screen, who blamed technical issues… “But it’s great to have you with us. Stick around, anything could happen.” A short time later, Hitchener tweeted: “It was because of some technical issues at Nine Sydney, which were sorted out after a few minutes.”

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