SCA unveils new digital audio sales leadership structure
May 4, 2021 10:21
Kim Norman, Angie Stavros and Jonathan Mandel will take on new roles as part of Southern Cross Austereo’s (SCA) new digital audio sales leadership structure.
SCA chief sales officer, Brian Gallagher, unveiled the restructure off the back of the launch of SCA’s new home for digital audio, LiSTNR, and also revealed the digital and podcast sales teams will merge to form a national digital audio sales team.
Head of podcast sales, Norman, is now head of commercial – podcast and partnerships in a role change that will see her manage the commercial relationship between LiSTNR Original Podcasts and Sales.
Quantcast names Jacquelyn Cowardin head of account management
May 4, 2021 10:35
Jacquelyn ‘JC’ Cowardin has been appointed as head of account management for ANZ at audience intelligence, measurement and content management solutions company, Quantcast.
Cowardin joins Quantcast from George P. Johnson ANZ, where she led its audience acquisition division for the past two-and-a-half-years.
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Quantcast APAC Managing Director, Andrew Double, said: “JC brings a unique set of skills and experience to Quantcast working across customer acquisition to digital media on the agency side, and she will be a valuable addition to our team and resource for our clients.
“JC joins Quantcast at an exciting time: we have recently launched the Quantcast Platform, which brings together our measurement and insights, programmatic advertising, privacy and consent management into a single unified, easy-to-use, media-cost-transparent platform that allows advertisers and media agenci
Have You Been Paying Attention? returns to 732,000 metro viewers
May 4, 2021 11:16
The launch of Have You Been Paying Attention? (HYBPA) season nine was a welcome addition for Ten on Monday night, as 732,000 metro viewers tuned into the Working Dog-produced quiz show.
The program – hosted by Tom Gleisner and starring Ed Kavalee, Sam Pang and a rotating roster of comedians and media personalities – was the second-best non-news program on Monday night, behind Lego Masters and its 769,000 metro viewers.
HYBPA also won all three key advertising demos, and along with MasterChef Australia (607,000 metro viewers) helped Ten to a healthy 23.3% network share for the evening, with MasterChef’s national audience also its biggest since launch.
Reprise wins creative account for General Motors Speciality Vehicles
May 4, 2021 8:49
Reprise has been named the creative agency of record for General Motors Specialty Vehicles (GMSV) in Australia and New Zealand.
The IPG Mediabrands performance agency will work across the strategy and creative account for the company, having completed a series of international and local presentations, after GMSV undertook a review of several potential agencies.
The account win for Reprise represents the first time GMSV will advertise in Australia, and the agency will executive creative campaigns for forthcoming launches of new models he Silverado Trail Boss and mid-engine supercar the Corvette C8.
Gumtree unveils predictive, first-party data offering for advertisers
May 5, 2021 6:30
Gumtree has announced a multi-faceted new advertising offering that will provide first-party insights from its 8.5 million-strong audience network.
By combining that data with predictive purchasing technology, new native products and innovative content, Gumtree will work closely with brands to create bespoke solutions using its new Audience Match product, as well as Gumtree Labs.
“First party data is a big opportunity for advertisers,” Gumtree Australia director of advertising, Shannon Fitzpatrick told Mumbrella.
“We’re looking to build strategic partnerships and custom build solutions. We’re giving people the opportunity to tap into first-party data and our unique marketplace.