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Fragmentation is here for TV - but it can t be invited to stay
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Adgile launches long-term attribution for its TV measurement platform
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CMO s top 8 martech stories for the week - 18 February 2021
All the latest martech, customer and adtech news from ClickDimensions, Digivizer, Copper, PFL, Signkick, ActiveCampaign, Adgile and PureB2B
ClickDimensions acquires Eletype
ClickDimensions, the marketing technology and services provider for Microsoft Dynamics 365, has announced the acquisition of Eletype, a marketing technology company that supports marketing campaign performance through intelligent monitoring and collaboration.
The Eletype digital assistant monitors website, search, social and email marketing campaign performance and delivers the results into Microsoft Teams or Slack with smart notifications. The strategic acquisition will enable a broad array of enhancements to ClickDimensions technology, providing intelligent monitoring based on thresholds, anomalies and fluctuations.