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I Tried Bubble Tea Mochi Here Are My Thoughts
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Vaccins chinois : Maurice aura le choix entre Sinovac et Sinopharm
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Au cœur de l Info : vaccination anti-Covid-19, quels sont les risques?
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The Chinese men’s cosmetics market is getting polarized
Marie-Hélène Corbin (Photo: © Tomwang112 / iStock)
2 March 2021 Share:
The physical appearance of male ambassadors and influencers recruited by beauty brands in China earned them the name of xiaoxianrou (小鲜肉) on the web: ‘little fresh meat’, literally. For example, the Florasis brand (花西子) chose soprano singer Zhou Shen to embody their makeup range inspired from oriental traditions. And influencer Li Jiaqi was nicknamed ‘lipstick queen’ by the Chinese media: according to them, he sold 15,000 lipsticks livestream on Alibaba’s Taobao platform in only five minutes, just by testing a few models himself.
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There is a ‘soft’ representation of men (in advertisement as well as TV series and movies) targeting women – the Little Fresh Meat ‘poppy dogs’, these prepubescent looking men with flawless skin, wearing make-up, with sophisticated hairstyles, projecting the ideal, sensitive and r
By Sam Bradley-23 February 2021 08:30am
We asked the industry what they’re doing to tackle gender stereotypes
Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners.
This week, we’re looking at gender stereotypes in advertising. While we’ve heard a lot about attempts by advertisers to abandon the use of gender stereotypes entirely, such as the Unstereotype Alliance, this cause is far bigger than a single scheme or campaign.
So, we asked the industry – from activists to strategists, creatives to chief executives and media owners to data scientists – what actions their organizations have been taking lately to tackle the use of gendered stereotypes.